Agrokor is the largest privately held company in Croatia. Originally founded in 1976 as a company producing flowers and flower seedlings, it greatly expanded their operations in the following decades by acquiring a number of large companies in Croatia and Southeast Europe. The Agrokor group currently has almost 40,000 employees, and had an annual sales revenue of EUR 3.6 billion in 2009. This made Agrokor the biggest company in Croatia in terms of sales revenue and placed it 18th in Deloitte's annual list of the 500 biggest Central European companies.
Agrokor's core businesses are the production and distribution of food and drinks and retail, and over the years the group acquired several large Croatian companies in those sectors including Konzum - the largest supermarket chain in the country which operates over 600 stores in Croatia, Bosnia and Herzegovina and Serbia. Originally founded as "Unikonzum" in 1957, the company was acquired by Agrokor in 1994