Smart Catch is a program funded by Paul G. Allen who is working with Flip Labs, FishChoice.com and C+C to implement program design, supply chain and marketing solutions. The program uses criteria powered by the science of NOAA’s Fisheries data and Monterey Bay Aquarium’s Seafood Watch program.
A new sustainable seafood program created with chefs for chefs to recognize restaurants working toward ensuring an abundant supply of seafood for generations to come
A simple way for diners to show their support of restaurants who are thinking beyond their menus
A way for everyone to simply make a difference in keeping our oceans sustainable
Smart Catch relies on the science and recommendations from Monterey Bay Aquarium’s Seafood Watch® program. For seafood not recommended by Seafood Watch, we look to the NOAA Fisheries Fish Stock Sustainability Index (FSSI), which measures the performance of 199 commercially and recreationally important U.S. federal fisheries. Stocks on that list are recommended on a scale of 0-4, with 4 being the highest recommendation.