Poverty Reduction by Increasing the Competitiveness of Enterprises (PRICE) is a five – year USAID -funded project. With over 40 percent of the population in poverty and two million people seeking to join the workforce every year, one of Bangladesh’s greatest challenges is to increase investment and productivity using economic growth strategies that expand employment opportunities.
The USAID-funded PRICE project works with the Government of Bangladesh and with private sector firms to alleviate constraints hindering the competitiveness of the aquaculture, horticulture and leather products sectors. The uniqueness of PRICE lies in its market driven approach in all its interventions and growth benefit sharing strategy with the poor, young adults, women and other vulnerable segments of the population. PRICE encourages broad-based economic development throughout these value chain to improve competitiveness, while simultaneously engendering a higher than average rate of growth among low income target groups. As a result of this broad-based sector transformation, the global and domestic competitiveness of Bangladesh’s small and medium farmers and enterprises will be enhanced.