The mission of Goh Joo Hin Pte Ltd is to fulfill its promise as the leading marketing and distribution company of the highest quality.
In addition, Goh Joo Hin's extensive warehousing and distribution system ensures direct and immediate supply of ready stock to customers throughout the region.
The countries that Goh Joo Hin Pte Ltd distributes its products to includes Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Middle East, Philippines, Russia, Sri Lanka, The Republic of China (Taiwan), Thailand, United Kingdom and Vietnam.
The company initiated research to determine the best selling Abalone brand in Singapore in 1999. Research results showed that Goh Joo Hin Pte Ltd's house brand New Moon was the best selling brand of Abalone in Singapore that year. Since then, the New Moon brand of abalone has been recognised as the No.1 selling Abalone brand in Singapore (AC Nielsen) for six consecutive years (1999 to 2004).