X5 Retail Group N.V.(Public, LON:FIVE) acts as a holding company for the group of companies that operate retail grocery stores. The Company, together with its subsidiaries, is engaged in the development and operation of grocery retail stores.
As at December 31, 2009, the Company operated a retail chain of 1,372 softdiscount, supermarket and hypermarket stores under the brand names Pyaterochka, Perekrestok and Karusel, in Russia, including, but not limited to Moscow, St. Petersburg, Nizhniy Novgorod, Rostov-on-Don, Kazan, Samara, Lipetsk, Chelyabinsk, Perm, Ekaterinburg and Kiev.
As at December 31, 2009, the Company operated a total of 275 supermarkets, 1,039 discounter stores, and 58 hypermarkets. In addition as at December 31, 2009, its franchisees operated 620 stores across Russia. In December 2009, the Company completed the acquisition of Paterson supermarket chain. In September 2010, the Company acquired ZAO Ostrov-Invest.
The Company operates several retail formats: proximity stores under the Pyaterochka brand, supermarkets under the Perekrestok brand and hypermarkets under the Karusel brand.
The Company’s global depositary receipts are listed on the London Stock Exchange (LSE) and the Moscow Stock Exchange (MSE).
Retail formats
Each of the Company’s brands offers a unique customer value proposition and targets key parts of the Russian consumer population. This multifaceted strategy enables X5 Retail Group to capture a significant portion of the growth that is forecast for each of the three largest segments of Russia’s food retail market.
Pyaterochka
Pyaterochka is the Company’s largest retail format, with 11,225 proximity stores as of December 2017 serving customers in convenient locations in around 2,500 cities and towns across Russia. The Pyaterochka CVP appeals to a wide swath of the Russian population, with a large assortment of fresh goods and a loyalty programme launched in 2017 that offers personalised promos based on each individual customer’s shopping behaviour.
Perekrestok
The Perekrestok supermarket format is Russia’s oldest and largest.
Karusel
Karusel focusses on compact hypermarkets located within city limits.