The Zoological Society of London (ZSL) is a charity devoted to the worldwide conservation of animals and their habitats.
Our belief is that a diverse and healthy natural world is valuable in its own right and is essential for ensuring secure and healthy lives for people. We seek to motivate others to take conservation action in their daily lives.
With current forecasts predicting the collapse of the world’s major fisheries by 2050, a novel approach to conservation is needed to secure the future of our seas.
Project Ocean sees The Zoological Society of London (ZSL) embark on a ground-breaking partnership with luxury department store Selfridges to bring attention to the crisis facing the world’s oceans.
For the first time in its history, Selfridges will be stocking their shelves with sustainable fish, and dedicating its famous window displays to conservation, highlighting the plight of the oceans to the store’s 30,000 daily shoppers.