WiLDCOAST protects and preserves coastal ecosystems and wildlife in the Californias and Latin America by building grassroots support, conducting media campaigns and establishing protected areas.
WiLDCOAST was founded in 2000 in order to protect some of the most ecologically important coastal wildlands, islands and marine areas that remain in California and Baja California. They are home to a variety of endangered marine animals, such as the Eastern Pacific green and loggerhead sea turtles and the last undeveloped gray whale calving site on earth.
WiLDCOAST conservation activities have historically focused on four sites: Bahía de los Angeles, Laguna San Ignacio, Bahía Concepción and the U.S.-Mexico Border coast. Each of these sites contains globally significant coastal and marine ecosystems (e.g. salt marsh wetlands, seagrass beds, coastal dunes, reefs, and mangroves), as well as internationally migrating and threatened marine species (e.g. five species of sea turtles, whale sharks, sea birds and marine mammals).
Since its inception, WiLDCOAST has successfully protected more than one million acres of coastal wildlands and halted the development plans of illegal mega-resorts throughout the Baja California Peninsula and the Sea of Cortez. Through its innovative conservation campaigns, Wildcoast has brought critical attention to pressing environmental issues in the Californias