The Prince of Wales launched his own food company, Duchy Originals , in 1992 with its first product – a biscuit made from wheat and oats grown organically on the Home Farm at Highgrove.
Since then, the company has grown to become one of the United Kingdom's best-known organic and natural brands.
In establishing Duchy Originals, The Prince of Wales sought to create a company that helped small farmers find a new market for their goods while offering consumers natural, high quality food and promoting more sustainable production methods that improved soil health and protected the environment. This way, The Prince aimed to create what he calls a ‘virtuous circle’.