A more accurate “best before date"
Letting our sense of smell decide whether or not food is edible is not good enough. Food can have gone off without smelling or tasting bad. The Keep-it® indicator gives you accurate and real time information about the remaining shelf life and durability of perishable food.
Keep-it® help you save money and saves the environment as well
In Norway, we throw away a lot of food which is often perfectly fresh, and which could have been eaten several days after the date on the stamp. This amounts to NOK 12 billion each year, and is partly due to the fact that the traditional date stamp does not provide precise information about durability.
Smart planning
Knowing the shelf life of your fresh foods enables you to plan your meals throughout the week. Keep-it®
makes it easy for you to decide which products should be part of today’s dinner, both when you look in your own fridge at home, and in the supermarket. Everybody in the household will know when to use the product.
Correct storage
Use the shelf life indicator actively at home and place the food correctly in your fridge. In this way the product will keep fresh longer. Because heat rises, it will always be warmer at the top and cooler at the bottom of your fridge. Put your fresh food items at the bottom of your fridge, right over the vegetable drawer.