SeaTrue is a Netherlands-based seafood business development and market intelligence consultancy.
We support companies across the international seafood value chain with market development, supplier and buyer matching, sourcing strategy, product positioning, chain insight and practical commercial execution.
SeaTrue was founded by Henk Bakker, who has more than 15 years of hands-on experience in the seafood sector, from fish processing and quality systems to international trade, import/export, purchasing, sales and business development. His background includes work with seafood processors, traders and international suppliers in Europe and Asia, including experience with frozen, canned, chilled and value-added seafood products.
SeaTrue combines practical seafood knowledge, commercial insight and a strong international network. We help seafood companies understand their market position, find the right partners and turn product and supply-chain knowledge into concrete business opportunities.
Main services:
Seafood business development
Supplier and buyer matching
Market entry support
Sourcing strategy
Product positioning
Import and export support
Seafood market intelligence
Chain analysis and product-data structuring
Commercial project management
Support with certifications, specifications and customer requirements