BIM Birlesik Magazalar A.S. first opened the doors in 1995 with 21 stores. Its object was to offer consumers basic food items and consumer goods at the best prices and highest quality.
BIM, pioneer of the hard-discount model in Turkey, limits its product portfolio to approximately 600 items and aims at having diverse private label products.
During 2011, BIM continued to pursue the policy of expanding its stores and maintaining a constant turnover. A 25% increase in sales was evidence of this policy. BIM increased the number of its stores by 11% with the opening of four new regional offices and 338 new stores during the year. BIM continued its Moroccan operation in 2011 and its number of stores reached 76. BIM aims to expand throughout Turkey and maintain its growth thanks to its efficient cost management policy while never compromising its quality and customer satisfaction understanding.