The formation of FARM FRESH® in 1957 was a result of people working together to develop a neighborhood grocery store. From the very beginning, community involvement has been an important part of FARM FRESH. The name "FARM FRESH" was selected from entries submitted by residents of the area surrounding the first store.
In 1986, FARM FRESH merged with Giant Open Air Markets and made local history by combining the area's two finest supermarkets. In March of 1998, FARM FRESH was purchased by Richfood Holdings, Inc., and in August of 1999, SUPERVALU® purchased Richfood and all of its subsidiaries, including FARM FRESH. Today, FARM FRESH operates 43 grocery stores, all located in Richmond and the Hampton Roads areas of Virginia and in Elizabeth City, North Carolina. In addition, FARM FRESH operates a free standing pharmacy at Children’s Hospital of The King’s Daughters in Norfolk, Virginia.
Number of stores: 43
Key Markets: Hampton Roads and Richmond, Virginia; Elizabeth City, North Carolina