Coop Supermarkten is a supermarket chain founded in 1865 in Zaandam, Netherlands. It is named after the cooperative aspects of the company. In 2009 Coop Supermarkten changed its name from CoopCodis for a better identity amongst customers. It also started a large campaign: "Bij (super)Coop bent U de baas" (translation: "You are the boss at (super)Coop!").
In the years before that the company launched a new type of store (Supercoop), these large stores are placed in areas where there is usually a lot of competition from other chains and they are seen as a response to the Dutch price war. With these new stores the colors that the chain used were gradually changed from red and blue to orange, red and grey. Currently they are in the process of integrating nineteen stores they have acquired through an acquisition on the Netherlands market.
Their marketshare in May 2009 was around 2,5 per cent. Prices can be further discounted by using a customer discount card, called "CoopClub card" in Dutch. Their (new) logo is the type of Store (Coop, Supercoop or Coop Compact) in orange with a big red striking arc under it.".
40 price-aggressive large supermarkets, usually located in populated areas with a lot of competition called Supercoop.
150 Normal stores, called Coop. A bit more expensive than their big brothers, usually these are located in rural areas where there is not a lot of competition.
Several other stores, operated by franchisers under a different name (not using one of the Coop store formats)