At Luna, our primary focus is delivering the highest quality, superior, salmon to you.
This is only possible because we make every effort to continually improve on how our product is raised, packaged and delivered. Every smolt is perfect. Our primary objective revolves around letting every perfect smolt become a finished superior salmon.
Luna has a rich history of innovation. We continually review, assess and evaluate our processes from start to finish. We are continually introspective and critical – driven to maintain our reputation as the finest salmon provider in the world. We design and create the most humane methods intended to maximize seasonal yield and minimize traumatic packing.
There are some very important reasons that HiddenFjord is the preferred brand of farmed Atlantic salmon:
Every HiddenFjord brand salmon is raised in the most desirable conditions for growth possible. All wild salmon from throughout the North Atlantic come to the Faroe Islands to feed in seas around the Faroe Islands. The wild Atlantic salmon has adapted to these feeding grounds for thousands of years. This is one of the reasons why the taste of HiddenFjord salmon is unique and similar to wild salmon.
At Luna, we never use antibiotic treatments on our salmon.
Our farming practices have always been sustainable — even before regulations and preferences were established. In fact, we helped establish them.
Our generations of experience in fishing and aquaculture and our passionate innovation combine to ensure perfection in our salmon.
HiddenFjord Sushi Grade is the only farmed salmon with a level of quality high enough to be categorized as Ultra Superior.