BrandActiv was launched following the merger of IBL Consumer Goods and IBL Frozen Foods, two companies in Mauritius involved in the importation and distribution of fast-moving consumer goods since the beginning of the 20th century.
BrandActiv has a long-standing relationship with many well-known multinational companies including L’Oréal, Kraft Foods, Colgate Palmolive, Johnson & Johnson and H.J. Heinz. The company has also successfully developed its own branded products like Tropical tuna, Label 60 chicken, Mimil pet food, Greenfield frozen meat and La Tropicale ice creams.
Its products are brought to all customer groups across Mauritius, from hypermarkets to corner shops, hotels, restaurants, pharmacies, libraries and hairdressing salons, by a team of dedicated sales and support staff. The salespersons are equipped with handheld terminals fitted with the latest technology to process sales in a timely fashion and update customer information.
Sales team travel across the country each day delivering products to hypermarkets, corner shops, hotels, restaurants, pharmacies, book shops and hairdressing salons. The sales teams are equipped with high-tech mobile terminals to efficiently process sales and to update customer information.