Multialianza de Supermercados SA (MAS), emerged in order to remain competitive with the aggressive onslaught of the big chains, follows the precepts of romance of Dumas. Its members know that unity is strength. They also have patience in the face of adversity. So eagerly expect that in the coming days, two new strings are added to the seven currently working with the conglomerate.
Following the trend, the strings attached to MAS also incorporated his own brand on their shelves. According to Alvarez, the sale of private labels will be about 5% of total sales, but in categories where they participate is above 15%. The integration has been slow but positive and we hope to take more corporate launch in coming months now that there is a more attractive portfolio of products, which would reach 100.
Currently, MAS is composed Cofrima, Covarrubias, Aysen Diproc, Blue Flag, The Star, The Witches, Los Naranjos and Ribeiro.