Sonae is the largest private company in Portugal, and employs 39,300 people. Its business is diversified across various Sonae SGPS member companies
In 1990, Sonae becomes the company with more turnover of Portugal. Therefore, Azevedo diversifies its business in different companies, and Business Ventures. That same year enters the media with the launch of the newspaper audience, and in 1993 expanded its activities to other countries like Spain. In 1997, the conglomerate get a mobile license and make the company Optimus Telecomunicacoes, and in 2008 acquired all Carrefour shopping centers in Portugal, solidifying the brand Continent.