It was the first hypermarket chain in Portugal and remains the reference in the food retail sector of the country. In 1985 when we opened the first hypermarket and revolutionized consumer habits, we aimed to create a brand that answers all the needs of our customers. We want to continue to be a national reference, providing a more diversified offer the best products at the best prices and service closer to our customers.
The Continent is a reference retail in Portugal, contributing over these more than 25 years of existence for the change in consumption habits of the Portuguese for the development of the Portuguese economy and the evolution of the distribution market. The Continent revolutionized the market in 1985 with the opening of the first hypermarket Portuguese and has known since then, innovate and adapt, consolidating its position in consumer preferences Portuguese. This preference is confirmed by election, for 11 consecutive times, such as Trusted Brand.