Hakata Marukita Suisan Co., Ltd., which was established in December 2009, began operations in February 2010, while Tokyo Kitaichi Co., Ltd. also joined the Nissui Group in February of the same year to become a part of the cod roe business.
Hakata Marukita Co., Ltd., whose business was assumed by Hakata Marukita Suisan Co., Ltd., has been renowned for its production and sales of karashi mentaiko (Alaska Pollack roe spiced with powered red pepper) and has been ranked highly in Fukuoka, where nearly 70% of the nation's karashi mentaiko is produced. The company's brand, "Hakata Ago-otoshi," which is made by marinating the roe in the company's secret marinating sauce, has been warmly received by consumers and was awarded the Minister of Agriculture, Forestry and Fisheries Award of Japan at the 1995 National Processed Marine Food Exhibition. "Hakata Ago-otoshi (jaw-dropping)" was named for the product's "jaw-dropping" delicious taste.