Tokyo Kitaichi Co., Ltd., is a company with a processing plant in Otaru, Hokkaido that manufactures and processes marine products. The "Otaru" brand is particularly popular as a brand in Hokkaido, where the sea's bounty is plentiful, and maintains an edge in the sales of tarako (salted Alaska Pollack roe) and karashi mentaiko. Plans are under way for additions to their Hokkaido plant (work is scheduled to commence in April 2010), which will enable increased production of items intended mainly for the seafood products counters of volume retailers.