The Bettencourt’s realize that at 40 years old, Geoff has many years of fishing ahead of him and the only way to both protect the resource and secure his family’s future is to combine that old school honor & wisdom with a progressive modern approach to the future of fishing.
Recently the Bettencourt men have asked daughter and sister Lisa Bettencourt-Damrosch to join the family business. Lisa has many years of branding and marketing experience, and will be working from land to expand the business into new market arenas.
Though the Bettencourt family is deeply rooted in tradition and “old school” honor that has spanned a century, the family business has also adapted over the years by upgrading vessels, rebuilding the Moriah Lee and venturing into new fisheries.
Named for Geoff’s wife Moriah, and his Mom, Donna Lee, the Moriah Lee is a member of the family that we all find to be beautiful and strong, much like the women she is named for.