The idea...arose at the beginning of the '90s in Tolentino (MC), thanks to a fortunate piece of intuition by Giorgio Longhi.
The new concept seemed a bit of a risk at that time, in that pretty little Le Marche town, but it also filled the three partners, Massimo Mucci, Giovanni Cuoghi and Andreina Mucci, with enthusiasm.
1992 was the year of change, when the small local firm became an entrepreneurial reality with the opening of the first premises in Corridonia. he following year saw the start of the franchising challenge, with the creation of the first sales points.
Given the rapidly expanding sector with a constantly growing demand, D.I.MAR. pays special attention to the distribution of its products, expanding the network of sales points in Italy from year to year. Today there are more than 50 affiliated sales points throughout Italy.
D.I.MAR. bases its success on careful and expert management, and is continually searching for strongly motivated people who wish to run their own business.