Matsuri started in 1986 and now has 11 restaurants in Paris, Lyon, Reims and Geneve as well as 4 boutiques with more being opened by the end of the year. Matsuri offers Friend of the Sea certified yellowfin tuna, farmed kingfish and mulloway.
Matsuri has also designed its own blog matsuri-respect.fr which is a good way to have a chat with customers about Matsuri’s commitment to environmental issues.
Matsuri and Friend of the Sea will also engage in a consumer awareness campaign in France and Switzerland starting in early 2011 which will inform Matsuri’s several thousand daily customers about Friend of the Sea, sustainable fishing and aquaculture practices.