E.H. Booth & Co. Ltd was founded in June 1847 by Edwin Henry Booth, and has remained owned by the Booth family ever since.
Booths is a chain of supermarkets in Northern England. Most of its branches are located in Lancashire but there are also branches in Cheshire, Cumbria, North Yorkshire and West Yorkshire. Booths is targeted at the middle class market and competes on quality as opposed to just value.
It has been developed on the motto "to sell the best quality goods in shops staffed by first class assistants". In 2006 Booths achieved second place in the list of the World’s Greatest Food Retailers.
In 2008 Booths and Waitrose, who share similar policies on food quality and customer service, formed a buying alliance.