In the mid 1980's a new attitude towards food and shopping was stirring in the U.S., beginning as these trends often do, in California. Families were paying more attention to what they were eating, to freshness and nutrition, looking for more diverse shopping choices.
One of the earliest responses to these new customers occurred in October 1985. It was the opening of the first Pavilions in Garden Grove, California.
Pavilions was not just a reinvention of shopping. It was a reinvention of how supermarkets operate.
Pavilions is part of Safeway Inc. Group of Supermarkets.