Generale Conserve work in the market for fish products packaged, whose annual value is approximately EUR 1 billion.
The largest segment, about 60%, is the tuna oil, the market where the company stands at 2nd place, with a 2009 turnover of 113 million euro.
The business of Generale Conserve develops both its own brands, ASDOMAR, primarily, but Janus and Emerald, and through the production of private brands for major retailers.
ASDOMAR leading tuna packed in high-end, is placed in 3rd place in the total market.