The California Salmon Council, in cooperation with industry and government, will actively pursue efforts to develop, maintain and expand domestic and international markets at profitable levels, for California King Salmon and salmon products.
Promote, advertise and educate to consumers, food service and retail outlets the positive attributes salmon contributes to public health and nutrition.
Communicate with the media to enhance the image of California King Salmon.
Enable the California salmon fishery to purchase, where there are willing sellers, the allocation rights to harvest salmon.
To continuously seek voluntary methods to improve product quality and provide technical information to the industry, media and end-users.
To effectively communicate the actions of the California Salmon Council with interested individuals and organizations.