On The Hook

Launched on the 30th August, On The Hook have asked the MSC to urgently review the standard which currently allows MSC-certified products to be caught alongside unsustainable methods of fishing – which puts the tuna fishing stock in the Pacific Ocean at great risk. On The Hook is also leading the campaign to stop the world’s largest fishery – the PNA – from being re-certified this month. On The Hook released research conducted by Populus which shows that consumers see the current practices of the PNA as unacceptable. 69 per cent assume that all fishing in MSC certified fisheries is sustainable. The polling data also shows that a majority of people would lose confidence in the MSC brand if they re-certified the PNA whilst the fishery continues to catch tuna in an unsustainable manner. On The Hook Members American Tuna Migros Ocean Harvesters Operative Woolworths South Africa World Wise Foods Animal Welfare Institute BLOOM Blue Marine Foundation Blue Ventures David Suzuki Foundation Ecology Action Centre Forest and Bird Shark Project The Island Conservation Society Turtle Island Restoration Network Hugh Fearnley-Whittingstall Kerry McCarthy MP Richard Benyon MP Zac Goldsmith MP John McNally MP James Heappey MP Professor Callum Roberts, Environment Department, University of York Professor Jennifer Jacquet, Environmental Studies, New York University Professor Megan Bailey, Marine Affairs Program, Dalhousie University      Professor Michael Tlusty, Sustainability and Food Solutions, University of Massachusetts Dr Thomas Appleby, Associate Professor, University

Gallery