Since 1984, Pacific Junction has been specialized in innovation : foreseeing, sourcing and implementing.
A truly international mind, shaped over decades of immersion and interaction within various cultures and industries
Capitalizing on our thorough knowledge of the markets and cultures of the countries where we are active, we have several times engaged in consulting missions. Most of the challenges we took up were related to consumer behavior as well as product or brand introduction strategy vs. local particulars, where we could put at use our decades-long experience in semiotics.
Industry has always been our primary mover. From the beginning, we have dedicated ourselves to finding and implementing new business opportunities, in terms of geography and/or field of activity, making the best out of existing technologies or products, often bringing them outside of their initial domain of application.
Developing business models to make new technologies bloom and find their way in the industry is also innovation.