Project Ocean

400 Oxford St, London , United Kingdom

Website: https://www.selfridges.com/en/StaticPage/ProjectOcean/#/

The ocean is a source of food, a place for recreation, and its beauty has inspired countless artists. But, it’s under threat – from over-fishing and poor fishing practices. From 11 May – 12 June 2011, Selfridges is partnering with more than 20 environmental and conservation groups to celebrate the beauty of the ocean, highlight the issue of over-fishing, help us all understand the threats to the ocean and make positive choices about the right fish to buy and eat. We do not sell any endangered fish in our Foodhall or restaurants! We’ve also created the pocket-sized Selfridges Fish Guide which will tell you which fish are endangered, and which fish to eat instead in your favourite recipes or restaurants.

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