K-Fish is the national fisheries brand of selected products in 11 categories, including dried laver, tuna and abalone. The Ministry of Oceans and Fisheries has registered its trademark rights in 36 countries, including China, the United States, Japan and Europe.
In November of 2017 the Ministry of Oceans and Fisheries of the Republic of Korea announced the global launch of K·FISH, Korean fishery exports national brand. This exclusive introduction to the global market was held on November 9 in Los Angeles, California.
In an effort to promote the excellent quality of products from the Korean sea, the Ministry has developed K·FISH, a globally competitive premium seafood brand. K·FISH is the first government-certified fishery exports national brand of premium marine products selected based on strict management regulations, meticulous quality control, and systemic evaluation standards. The K·FISH logo was created by modifying the Taegeuk symbol that stands for Korea, in which the three primary colors represent the clean ocean (blue), good texture(yellow) and quality control (red), respectively.
The Ministry of Oceans and Fisheries plans to expand the export of K·FISH gradually, starting with the U.S., a key fishery trade partner, then to Asian countries including China and finally moving on to Europe, South America, and the Middle East in 2018.