Digimarc Corporation, a publicly traded technology company and inventor of several patented innovations, provides enterprise software and services for banking, retail, media, entertainment, publishing and several other industries.
Digimarc is perhaps best-known for its digital watermarking technologies, part of a portfolio of more than 1,100 issued and pending patents globally. Digimarc’s solutions enable the reliable, efficient and automatic recognition of objects and many media formats, a technology category known as automatic identification and data capture (AIDC) or “discovery.” Overall, the company promotes the concept of intuitive computing and aspires to make technology instinctively easy to use, and many of its innovations are modeled on aspects of human cognition and sensory perception.
Based on these principles, Digimarc invented Digimarc Barcode, a machine-readable code that is imperceptible – nearly invisible and inaudible – to people. The company also provides Digimarc Discover software for detecting the information stored in the Digimarc Barcode. The technology can be used with several forms of content, including product packaging and other physical items, printed material including photographic images, and audio