Atlantic Sapphire was founded in 2010 by Norwegian salmon entrepreneurs Johan Andreassen and Bjorn-Vegard Lovik. Andreassen and Lovik pioneered the use of cleanerfish in Norway in the 1990s as a natural way of fighting sea lice in net pen salmon farming
Using cleanerfish instead of pesticides, they built Villa Organic, the first Norwegian organic salmon farming company
Although Villa Organic was considered the leading sustainable salmon farming company in Norway, the founders envisioned an even better alternative
Atlantic Sapphire was founded as a result of the lessons learnt in Villa Organic, along with a vision to continue to lead the salmon farming industry towards a more sustainable future
They partnered up with Danish recirculation aquaculture expert, Thue Holm, and decided to create a commercial pilot of a Bluehouse in Denmark to innovate a concept and a technology that would eliminate the need to use net pens in remote areas
The Bluehouse in Hvide Sande, Denmark has been operating since 2011 and has produced over 25 generations of Atlantic salmon to date
By the summer of 2020, Americans will be able to enjoy locally and sustainably produced salmon, Fresh From Florida