Guissona food group has extensive experience in the food industry. Develops all livestock, industrial and commercial needed to reach consumers without intermediaries.
Since 1959 they have incorporated into the structure of production, business and trade all the elements necessary for vertical integration and so close the entire production cycle of the meat product.
In 1995, the Grup Alimentari Guissona opted to directly market their meat products by establishments "Bonarea" without any intermediary and the new self-service format. With this strategic change and not only to livestock production and the manufacturing of meat processing, but also reaches the final consumer.