GIDA is the largest and most successful food and packaging exhibition in Turkey, featuring 300 exhibitors. It brings together local and international producers and brands and provides them with an invaluable platform to share their products and to develop and increase their business. The 2010 event attracted an impressive 22,000 visitors.
In 2010, GIDA hosted buyer delegations from all over the world. The event has proven an effective route to market for many companies and offers a tempting opportunity to meet large numbers of targeted visitors in a short space of time.
Turkey has a population of 76,805,524 (ranked 17th in the world). Domestic food prices are high and the country is currently importing 20% more food than this time last year. There is particular demand for energy drinks, health food and ready meals as more women are going out to work. There are very few domestic suppliers of these products, opening up huge opportunities for international companies.