Dong Fang Ji Bai -East Dawning-

, China

Website: http://www.dfjb.com.cn

Dong Fang Ji Bai (English: East Dawning) is Yum! Brands' fusion of the KFC business model with Chinese cuisine. Chinese food is served exclusively, but the chain focuses on the elements of Chinese cuisine that are more quickly and easily prepared. This excludes some dishes, such as dumplings. Soft drinks are eschewed in favor of traditional Chinese drinks. However, unlike most Chinese fast food, Dong Fang Ji Bai uses consistent recipes and preparation methods between restaurants.The restaurants are designed to resemble Chinese homes; for instance, the dining tables are similar to offering tables found in many homes. A test cafeteria-style restaurant was opened in Shanghai in 2004. After failing, Yum! Brands chose the KFC business model (KFC is the most successful Western chain in China) and found greater success

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