Diproc Supermarkets (formerly called Megamarket Fiesta) is a supermarket chain located in the cities of Talca in Chile and San Clemente. This chain since 2003 is associated with the Multialianza Supermarkets (MAS).
Diproc recently unveiled its new slogan and new logo. The new slogan is "Diproc Value your time", this refers to Diproc that can make a purchase much faster than in larger premises, finding a great assortment of products that satisfy the multiple needs of its customers.
In 2008 was acquired by Southern Cross Group, which also controls the trademark Keymarket, Bigger, Full Fresh Market, Munoz and Tucapel, but before its acquisition, was to be bought by Unimarc, but for unknown reasons could not be realized.