With a specific focus on providing a full range of complete diets for dogs and cats, Provimi aims to be the number 1 European producer of private label pet food, when measuring quality/price ratio, service levels, and category management.
Run as a separate business unit, with distribution through the classical retail channels, as well as pet shops and veterinarians, Provimi takes a dominant market position in the European markets it distributes to, with a special focus on Central Europe, the Netherlands and France. Dynamic growth is also achieved in Germany, Poland and Romania.
Brands:
Brasa
Propesko
Dax
Reno