Whether from a bird's eye or with eyes on the bottom line, the view is excellent at Birds Eye Foods. Its namesake frozen vegetables hold the #1 position in the US's frozen vegetable sector, generating some $1 billion in retail sales in 2009; it holds the #2 position in the bagged meal category. Lucky for kids, Birds Eye offers more than vegetables. It also makes specialty foods, such as an array of salty snacks, as well as canned pie fillings and chili, and salad dressings.
In addition to retail food outlets, the company supplies foodservice and industrial-market customers throughout the nation. In October 2009 Birds Eye filed an IPO.
Mt. Lakes, NJ, December 23, 2009 -- Pinnacle Foods Group LLC (“Pinnacle Foods”), a private equity portfolio company of The Blackstone Group (“Blackstone”), has completed its previously-announced acquisition of Birds Eye Foods, Inc. (“Birds Eye Foods”) from a holding company controlled by Vestar Capital Partners, Pro-Fac Cooperative, and Birds Eye Foods management.