O'KEY is a rapidly developing retailer in Russia, which is one of Europe's largest food retail markets with significant potential for further growth. O'KEY operates 73 stores in the North-Western, Southern, Central, Urals and Siberian regions, with a total selling space exceeding 358,000 square metres. 35 of the 73 stores are located in St. Petersburg, where O'KEY has the highest brand equity among its competitors according to an AC Nielsen survey in May 2010.
O'KEY has two store formats – hypermarkets ("O'KEY") and supermarkets ("O’KEY-Express"). O'KEY’s stores are based on a classic European hypermarket concept, with a wide range of products and services at affordable prices, including the company’s own bakeries, a well-lit, ample selling space, large car parks, children's play areas and a variety of additional services, such as phone retailers, pharmacy, banking services, dry-cleaning and cafés. O'KEY-Express supermarkets offer a convenient neighbourhood shopping experience at affordable prices.