The NSFC aims to respond to increasing demand for the sustainable catch, trade and processing of North Sea fish – Plaice being the key initial focus. The requirements to which participants in the NSFC will be subject are intended to ensure these fish are repositioned in the market under a new standard. These requirements will reflect – as far as possible – the core values:
Wild caught in the North Sea
Fresh, natural and pure
Healthy and tasty
Guaranteed and tested quality
Sustainable fishery policies