A non-profit organization designed to improve the sustainability and financial performance of seafood retailers, distributors, and producers. Uniquely positioned between the seafood industry and marine conservation organizations, FishWise offers a range of services that create trust between seafood vendors and their customers, enabling businesses to sell more sustainable seafood, more profitably. FishWise joins business imperatives with leading ocean conservation strategies.
FishWise promotes the health and recovery of ocean ecosystems by providing innovative market-based tools to the seafood industry to support sustainability through environmentally responsible business practices.
FishWise was founded in 2002 to enable consumers and grocery retailers to support seafood sustainability and thereby protect ocean ecosystems.
The organization’s co-founders, Teresa Ish and Shelly Benoit, identified a critical gap in which consumers did not have information to make informed choices and well-intentioned businesses did not have the tools and resources necessary to accurately and credibly incorporate sustainability into their seafood cases. Through a test program with New Leaf Community Markets in Santa Cruz, California, FishWise was born.