THE SUSTAINABLE FISH CITY CAMPAIGN aims for London to become the first ever sustainable fish city, aiming to achieve significant progress in time for the arrival of the London 2012 Olympic and Paralympic Games. The campaign’s first winning step was to help the London 2012 Games organisers to adopt a sustainable fish policy. Now we want London’s shops, fish suppliers, restaurants, caterers, schools, colleges and tourist attractions to follow suit, supported by the buying power and encouragement of engaged citizens.