Pingo Doce is the benchmark for quality and innovation in the market for modern distribution, especially with respect to fresh products and the brand itself. It is ideal for supermarket consumers who value the asset quality and convenience at stable prices and ever competitive.
It´s mission is to be the best supermarket chain operating in Portugal perishable. Provide the consumer with a solution Portuguese quality food at prices stable and competitive. Cultivate a relationship of trust and lasting peace with its customers.