The Ocean Project advances ocean conservation in partnership with zoos, aquariums, and museums (ZAMs). We help them reach their millions of visitors and the public on the importance of conserving our ocean planet.
Our aim is to help our Partners effectively educate for conservation action. We provide Partners with cutting-edge public opinion and communications research; effective outreach program strategies to assist in changing attitudes and behaviors for conservation; helpful information and tools to increase civic involvement in community conservation activities; and ways to help with regional, national, and international policy-focused action.
Since its formation in the late 1990s, The Ocean Project has grown from a handful of founding North American aquariums into the world's most extensive network for advancing ocean education and action, with nearly 1,000 Partner ZAMs, plus conservation and education organizations, agencies, and institutions in all 50 U.S. states and 85 other countries